Advertising
Target
SeniorMag.com advertising targets 3 specific
communities:
- Seniors
- Adult senior caregiver
children
- Senior care industry experts
In a recent study of 2438 respondents:
- Average age: 59
- Male/female: 42/58
- Average household income: $65,000-$75,000
(range only identified)
- Home owners: 82%
- Involved with senior care for
2 generations concurrently: 13%
- Dual income (full-time): 47%
- Dual income (second job is
part time): 36%
Of course the number one question
of interest for advertising on any site is how many visitors does
the site see. This varies with any site and is constantly
going up with SeniorMag.com.
But how do people find
SeniorMag.com?
- SeniorMag engages in periodic
cross-promotion/advertising with other relevant sites.
- SeniorMag purchases CPC
advertising through various advertising networks.
- We periodically produce press
releases and PR statements to get additional media attention
- SeniorMag is also highly
placed in search engines for specific industry and consumer
keywords.
Rankings often change from day to day but
SeniorMag rankings are pretty stable. SeniorMag specifically
concentrates on optimizing for Google, Yahoo, and MSN and these
cover about 95% of searches that are done on the Internet.
However, SeniorMag is listed on all search engines and directories
of any consumer value.
SeniorMag has excellent rankings
with all search engines with approximately 4500 number one page
results.
Didn't find us on a search for
"seniors"? Probably not... we know how consumers
search and people don't search for words like "seniors"
any more than someone would search for "teenager" or
"midlife". Those terms can bring millions of
diverse results that have nothing to do with what you are REALLY
searching for. But go to Google and search for "senior
home care" and see where SeniorMag shows up. What
counts is how the consumers search, and our market research has
proven this.
